Why we exist
We exist because too many businesses pay for marketing they cannot measure. Reports show clicks and impressions, and owners still cannot tell which spend produced paying customers.
Our answer is to treat marketing as something you can test, track and improve. Our headline says it plainly: marketing backed by data science, not guesswork. We combine creative and media work with the engineering underneath it, including tracking, CRMs, data pipelines and automation, so results can be traced from first click to revenue.
Who founded MyMarketingMetrics
Our founder is a seasoned digital marketer with hands-on experience across Google Ads, Meta Ads, conversion rate optimization, SEO, analytics, landing pages, email, CRM and automation.
That experience comes from running the work directly: restructuring ad accounts, building landing pages, setting up GA4 and Tag Manager, connecting CRMs, and writing reports owners can read. We are based in the Houston area, and our founder also has strong connections to India, which shapes our work with ecommerce brands, product sourcing and teams operating across both markets.
How we work
We work in small, clear steps, and we explain each one in plain English.
- Look before we recommend. We review your accounts, tracking and tools before proposing anything.
- Fix the foundation. Tracking and lead handling come before scaling spend.
- Build in your name. Ad accounts, analytics and CRMs stay owned by you.
- Test safely. Website and automation changes go through staging and testing first.
- Keep humans in charge. AI helps with drafts and analysis, and people approve anything that matters.
Our work is organized into two business lines and seven departments, explained on our solutions page. Our tools are listed on the technology page.
What we value
- Measurable. If we cannot measure it, we say so and suggest a way to estimate it.
- Honest reporting. We report bad months as clearly as good ones, with definitions for every number.
- No invented results. We never publish made-up statistics, testimonials or awards. Case studies appear only with client permission. You can read how we handle that on our case studies page.
- No guarantees we cannot keep. Nobody controls search rankings or AI answers, so we promise the work and the transparency, never a specific outcome.
- Plain English. If a report needs a glossary, we rewrite the report.
Where we work
We are based in the Greater Houston Area, Texas, and serve businesses nationwide. Much of our work is with home-services companies, ecommerce brands, B2B firms and professional services. See the industries we serve, or get in touch to talk about your business.