ROAS & ROI Calculator
Separate revenue return from real profit after margin, management fees and other costs.
ROAS & ROI Calculator
● Live toolQuestions people ask
What is break-even ROAS?
Break-even ROAS is the return on ad spend where gross profit from ad sales exactly covers the ad spend. It equals 1 divided by your gross margin. At a 40% margin, break-even ROAS is 2.5. Below that, ads lose money even before fees.
What is the difference between ROAS and ROI?
ROAS divides revenue by ad spend and ignores costs. ROI divides profit by total cost, after product margin, ad spend, fees and other costs. A campaign can show a strong ROAS and still have a negative ROI.
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