What our local SEO service includes
Local SEO helps you appear in Google Maps and the local pack for searches in your service area. We work on your profile, your website and your reputation together.
- Google Business Profile audit, cleanup and ongoing management
- Category, service and attribute selection
- Weekly posts, photos and offer updates
- Review request process and response templates
- Citation and listing consistency across major directories
- Location and service-area pages on your website
- Geo-grid tracking and monthly reporting
Google Business Profile management
Your Google Business Profile is often the first thing a local customer sees. We make it accurate, complete and active.
We choose the best primary and secondary categories, list your services, set hours, add real photos and keep your business name exactly as it appears in the real world. Adding keywords to your business name breaks Google's guidelines and can get a profile suspended, so we never do it. If you serve customers at their location, we set you up as a service-area business with a hidden address where appropriate.
We have run weekly Google Business Profile post programs for a Houston-area home-services company and a 30-day post program after a full profile audit for a D2C brand.
Reviews that build trust the right way
Reviews influence both rankings and whether people call. We help you ask every customer, consistently, and respond to every review.
We set up simple review requests by text or email after a completed job or delivered order. We do not use review gating, which means filtering out unhappy customers before asking. It breaks Google's rules and hides problems you need to hear about. We also help you write calm, helpful responses to negative reviews.
Local pages without doorway pages
City and service-area pages can help, as long as each one is genuinely useful. Pages that only swap the city name are treated as doorway pages and can hurt you.
For one Houston-area home-services company, we built around 47 city service landing pages, each with its own details about service coverage, local considerations and relevant work. We write fewer, better pages when that serves you better. Our SEO and technical SEO service covers the site-wide work these pages depend on.
Tracking local visibility
Your map ranking changes block by block. A single ranking check from one spot does not tell the whole story.
We use geo-grid tracking to measure where you appear across your service area, starting with a baseline before we make changes. We pair this with calls, direction requests and website clicks from your profile. If you also run Local Services Ads, we report both together. Businesses with several locations should see our multi-location marketing page.