Google tools first
We start with Google's free and low-cost tools because most businesses already have them, and they cover a lot of ground.
GA4 and Google Tag Manager handle tracking. Looker Studio turns ad, analytics and CRM data into dashboards at no extra cost. Google Sheets often serves as a simple database or log. Google Apps Script automates work inside Gmail, Sheets, Docs and Drive. Starting here keeps monthly software bills lean and leaves budget for the work that moves results.
Websites
We build on WordPress with Elementor when your team wants to edit pages easily, and on static sites when speed, security and low hosting cost matter most. WooCommerce covers many ecommerce builds. Every WordPress change goes to a staging site first and reaches the live site only after testing. See web development for more.
Data, automation and CRM
- Tracking: GA4, GTM, server-side events through the GA4 Measurement Protocol and Meta Conversions API.
- Automation: Apps Script, Zapier and n8n, connected with webhooks and APIs. See AI and automation.
- CRM: GoHighLevel and integrations with field-service and sales CRMs. See CRM development.
- Databases: Supabase and Postgres when a project outgrows spreadsheets and needs real tables, user accounts or heavier queries.
Claude-assisted engineering
Our engineers use Claude, an AI assistant, to write, review and test code faster. A person designs the solution, reviews every change, and is responsible for what ships. AI speeds up the typing and the first pass at testing. Judgment stays with us. The same human-in-charge principle shapes the AI agents we build for clients.
Security practices
Security is part of every build from day one.
- Least-privilege access: each person and tool gets only what it needs.
- Credentials stored in platform vaults or secret managers, never in shared docs.
- Accounts stay in your name, and we work through user access you can revoke.
- Staging before production, plus backups before major changes.
- Logs and alerts on automations so failures are visible.
- Only the data each workflow needs, with consent respected for marketing messages.