What our SEO service includes
Our SEO work covers three areas: the technical health of your site, the content on it and the signals that build trust. We work on all three, in order of impact.
- Technical audit and fixes: crawling, indexing, speed and site structure
- Keyword and topic research based on what buyers actually search
- New pages and rewrites for service, product, category and guide content
- Structured data (schema) for your business, services, products and FAQs
- Internal linking so important pages get found and understood
- Monthly reporting in Google Search Console, GA4 and Looker Studio
Technical SEO: making your site easy to crawl and understand
Technical SEO makes sure search engines can find, load and make sense of your pages. If this layer is broken, great content still struggles to rank.
We check how Google crawls and indexes your site, then fix what gets in the way:
- Pages blocked by robots rules, stray noindex tags or broken canonicals
- Duplicate and thin pages that compete with each other
- XML sitemaps that list the wrong URLs
- Redirect chains, broken links and orphaned pages
- Slow load times and poor Core Web Vitals, especially on mobile
- Missing or invalid structured data
When fixes need developer work, our web development team can make them on a staging site first, so nothing breaks on your live site.
Content that answers buyer questions
We write pages for the questions buyers ask before they choose a provider. Each page opens with a direct answer, then backs it up with detail.
For a D2C coffee brand, we planned and built a roughly 40-page SEO program covering buying guides, gifting hubs, product comparisons and city delivery pages, each with Product, FAQ, Breadcrumb or LocalBusiness schema as appropriate. The same approach works for service businesses: one strong page per service, guides for common problems, and clear comparisons.
We avoid thin, near-duplicate location pages. Every page we publish has a real reason to exist.
SEO for AI search and local results
Good SEO also feeds AI answers and the map pack. The same clear structure and trustworthy content help with both.
If you rely on nearby customers, pair this service with local SEO and Google Business Profile work. If you want your brand to show up in ChatGPT, Gemini, Perplexity and Google AI Overviews, see our AI search optimization service.
How we measure SEO progress
We track SEO on leads and revenue, with rankings as a supporting signal. Clicks that never turn into customers are not the goal.
Our reports show organic traffic, conversions and key pages compared with the same period last year, kept separate from paid results. For a Houston-area home-services company, we built a Looker Studio report that compared organic and paid performance year over year, so the owner could see what each channel contributed. Read more about our marketing analytics work.