What our ecommerce growth service includes
We run the channels that move online sales and connect them with one set of numbers. You get a plan built around your margins, inventory and best customers.
- Google Merchant Center setup, feed cleanup and Shopping or Performance Max campaigns
- Meta prospecting and retargeting with product and video creative
- Product, category and guide SEO with structured data
- Lifecycle email: order confirmation, shipping, review requests and reorder reminders
- Full-funnel tracking in GA4 and Google Tag Manager
- Reporting on revenue, contribution profit and customer value
Tracking every order accurately
If purchases are not tracked correctly, every ad platform optimizes toward the wrong thing. We fix tracking before we scale spend.
For a D2C coffee and coffee-machine brand on WooCommerce, we built full-journey GTM and GA4 tracking with more than 40 custom dimensions. We sent purchase events server side through the GA4 Measurement Protocol and Meta Conversions API, and fixed attribution for orders that went through a third-party checkout. We also repaired the store's order email setup, which was quietly failing. Learn more about server-side tracking.
Shopping, feeds and paid media
Your product feed is the foundation of Google Shopping. Clean titles, correct prices, good images and accurate availability decide where and how often you show.
We prepare Merchant Center, fix disapprovals and organize products by margin and performance so budget flows to items that make money. On Meta, we pair product catalogs with creative from our creative studio. Everything follows platform policies, so your accounts stay in good standing.
Email and on-site experiences that drive repeat sales
Repeat customers are often the most profitable ones. We build email flows and on-site tools that bring people back.
For the coffee brand, we set up order-lifecycle emails including confirmation, shipping updates, a day-15 review request sent to every customer without review gating, and a day-30 restock coupon for customers who had consented to marketing. We also built a gift finder that emailed results, a delivery checker by postal code, a waitlist experience and a kit builder. Our ecommerce development team handles builds like these.
Measuring profit alongside ROAS
A high return on ad spend can still lose money once you count product cost, shipping, discounts and returns. We report on contribution profit alongside ROAS.
Say you spend $1,000 on ads and get $4,000 in sales. That looks like a 4x ROAS. If product, shipping and fees take $2,600, your profit after ads is $400. That is a hypothetical example, and your own numbers decide what ROAS you need to break even. Try our ROAS calculator to find yours.